Understanding Market Performance

This morning I looked at the front page of an area newspaper, The Daytona Beach News Journal, and saw the top headline “Home-Sales Pace Cools Off”.  Just below the headline and to the left were the number of sales of homes in Volusia and Flagler Counties  for December 2009 & January 2010 with January being lower.  So I’m thinking . . . so?  January is always a lower month in terms of the number of sales with December often peaking up just before the end of the tax year.  Even more interesting is that the article goes on to state how January 2010’s homes sales were 40% above January 2009’s.  Again, “cooling off”?  Just another example of ‘negative sells newspapers’.  Now the article did point out correctly that median sales price was down compared to the same period last year.  This has actually been expected.  Scott Nieminen with Realty Executive made a great point in the article,  ”I think all this is part of the settling out process as we bounce along the bottom here for awhile. I think we’ll see some pricing variances for the next six to 12 months, but I like the higher sales activity we are seeing.”  I couldn’t agree more.  So let’s take a look at how to correctly assess the market.

Number of Sales Performance Year Over Year

You can’t really get a picture of market performance looking solely month-to-month.  Sales volume will naturally be higher and lower during different months.  When you look at those monthly performances month by month and year by year, you will see similar peaks and valleys.  January in Flagler County is typically one of the lowest closing months throughout the year.  This year in January we saw 88 residential homes close.  What now is important to look at is how that compares to the number of sales from January 2009.  Interestingly enough, January 2009 had 68 residential homes close.  That’s a 29% increase in the number of homes sold from the year before during the same period.  That’s a real positive and far from a ‘cooling off’.  In fact, 2009 in our area finished at 10% higher than 2008 for total number of homes sold.  Again, not a ‘cooling off’ at all.

Now we are waiting to see what the impact will be on demand as the Home Buyer Tax credit expires soon.  An offset may be the desire to leave the north after being slammed by a horrendous winter.

Price

The industry typically uses median sales price to measure price performance.  Prices over the last few years as we all know have been in a steep decline.  In short, our home values plunged.  The graph below shows Florida median price performace since 1988:

Florida Median Sale Price 1988 Through January 2010

As you might notice, it looks like a roller coaster hill, but the important thing to look for is flattening out we are beginning to see.  That slowing of the decline is mostly in part due to the increase in demand or the number of homes sold.

Where is price headed next?  That is difficult to say and most share the opinion that price may ‘dip’ again this year.  There are other factors such as distressed sales (foreclosures), short sales (pre-foreclosure), and other economical factors which can impact price.  The important thing to remember here is that because we have had such drastic declines in median price that the slowing of the pace in decline is key which we are seeing.  Over the past few years we have decreases year over year as much as 30% whereas that decline was only 8% comparing 2009 to 2008.  This is stabilization and is something we are all looking for before we can see improvement in price which will come from a steady increase in the quantity of sales and inventory levels (number of homes for sale).

It’s also important to keep in mind that no one expects a dramatic increase in price over the next several years as you see in the graph above.  That was unrealistic and you can easily see the repercussions.  A gradual increase is typical and what we are looking for in a healthy market.

Other Factors That Impact The Market

There are obviously other factors which impact market conditions such as foreclosures, short sales (pre-foreclosure), interest rates, number of homes for sale, unemployment rates, the local economy, etc.  Interest rates, unemployment rates, and the local economy all impact the desire and ability for buyers to purchase.

The big one that most look at is foreclosures and short sales.  Foreclosures are actually less than 1% of the homes for sale in the area and typically sell below market value and at a rapid pace.  A high amount of foreclosures that are not selling is a bad thing, but we have been fortunate in the area that they move quickly.  Short sales on the other hand comprise about 26% of all homes for sale and since they take longer to close are often less desirable to buyers.  Unlike foreclosures, they typically sell at market value whereas foreclosures are typically priced below market value.

How Do We Compare To Other Areas of the Country?

Real Estate is local, and I can’t say that enough.  How one state, county, neighborhood, or street is performing can be drastically different than another.  This is actually very interesting.  Let’s take a look at statistics from Las Vegas provided by Paul Francis of Prudential Americana Group. Las Vegas has:

  • 10,194 homes for sale
    • Flagler County, FL has 1,336
  • 4,852 are Short Sales (48%)
    • Flagler County has 347 (26%)
  • 3,049 are Foreclosures (30%)
    • Flagler County has 21 (less than 1%)

Obviously we are in far better shape and positioned for recovery than the Las Vegas market.

All in all we are seeing very positive signs in the area and look for a very positive future for Flagler County and Palm Coast.  Also keep in mind these are overalls and individual homes and situations are unique.

*Flagler County statistics are based upon the Flagler County Association of Realtors MLS and are deemed reliable but not guaranteed.

Palm Coast & Flagler County Real Estate Outlook For 2010

I am often asked what I think will happen over the next year in Real Estate in the area.  We all wish we had a crystal ball to see into the future.  This is especially true in the Real Estate word over the last few years.  The only thing we can do is look at the data, activities, and trends to get a perspective on the upcoming year.  My outlook based upon these areas is very positive for the area when it comes to residential home sales.  Let’s take a look:

Number of Sales of Residential Homes

2009 finished at about 10% higher than 2008 for the number of residential homes sold, and finished at about 107 sold/month (closed).  2008 was right around 100/month sold.  2008 was also slightly higher than 2007 in the total number of homes sold.  So we are seeing a positive upward trend in the quantity of homes sold in the area.  As of January 16, 2010 we have 29 residential homes closed in Palm Coast and 33 for Flagler County.  This slightly up from the same period last year when there were 25 and 28 closings respectively for the area.  Seeing as though many closings occur at the end of the month, January stands to be a good start to the beginning of the year.

Will we see an increase in demand in the area?  Again, all indicators are positive.  Our area is primarily a relocation area and we are impacted by the ability and desire of people throughout the country to move here.  I can tell you that calls are already coming in by those out-of-state interested in relocating to the area especially after the weather they were impacted with this winter.

Price

Prices remains a big focus for buyers and sellers alike.  Average and median prices saw about a 15% drop in 2009 for residential houses in the area compared to 2008.  Price is an area that gets confusing when it comes to individual homes.  Do those numbers mean that every home in Flagler County and Palm Coast dropped 15% in value?  No.  ’Value’ of individual homes fluctuate over time and that value is impacted by factors that are unique to each home.  For example, if we break down specific neighborhoods in the area for activity you will see those average and median prices can be vastly different in performance.  There are also other factors which include things such as size, age, frontage (i.e. water), upgrades, condition, etc. which play into the value of an individual home.  It is always important to NOT ASSUME and get aComparable Market Analysis for your particular home if you are interested in selling.

Short Sales

Short sales are the situation where the property can only sell for an amount lower than what is owed and is a pre-foreclosure situation.  Right now they comprise about 35% of all homes listed for sale in Palm Coast and therefore are a significant amount in terms of the homes for sale.  These closings tend to take more time because of the review process and the goal of the lender to reduce the loss and resolve how the difference will be handled with the owner.  Currently there is new legislation (HAFA) which is designed to standardize the process with lenders and ’speed-up’ the approval times.  This is right now in it’s ‘infancy’ and this year should tell whether it will have the desired results or not.

Again, Short Sales are pre-foreclosure situations and if these properties are unable to be sold then they could add to the number of foreclosures for sale in the area.  The positive is that although Short Sale scenarios contribute about 35% all of all homes for sale, they contributed 43% of homes sold in Palm Coast in 2009.

Foreclosures

Foreclosures are obviously a hot topic when it comes to Real Estate.  Foreclosures when it came to residential home sales in the Flagler county and Palm Coast area were actually very minimal in 2009.  Of the 1,414 homes which sold in 2009 through local Realtors in Flagler County only 15% of those were Foreclosures.  They also sold at an average of 53 days on the market compared to 149 days for all homes.  Currently there are only 19 foreclosure homes available for sale through local Realtors.

The question remains what that will look like this coming year?  Do banks have inventory of foreclosure homes that they have not posted for sale?  The answers are not really clear and there is anticipation that the number offered for sale will increase this year.  As the area’s past performance has shown, any increases should sell through rather quickly if so.

Although foreclosures tend to be great buys for buyers they have a downside to the overall market.  For one they create competition for other sellers who are left competing against properties which are typically priced below market value. Foreclosures can also dampen the ability for overall price to recover in the area since again they typically sell for a much lower amount compared to more normal market climates.  There is also the question of how many of the 30-some percent of short sale homes for sale would possibly become foreclosures.  The bottom line to foreclosures is that if they do increase in the area, the goal is to sell through them quickly and we have seen great performance in the area in that regard.

Click here to view an up-to-date list of foreclosure homes for sale in the area.

To sum it all up, I see 2010 being a very positive time in Real Estate in the Flagler County and Palm Coast areas.  Many may say that I would cite the positives just because I am a Realtor, but you really just have to look at the numbers to see that we are seeing some great overall trends.  Steady increases in the total number of sales year-over-year and steady reductions in overall inventory are always positives.  There are some challenges still ahead in terms of Short Sales especially and time will tell in terms of the impact of recent legislation and it’s ability to streamline and/or improve he process there.  As I said at the beginning of 2009 and the same is true fro 2010, it will be an interesting year for Real Estate in the area.

Click here for the latest Market Report for Flagler County and Palm Coast, FL.

Kathleen West, Realtor

Trademark Realty Group of Palm Coast

2 Pine Lakes Parkway, Suite 1
Palm Coast, FL  32137
Office: (386) 446-5930
Email:  Kathleen@PalmCoastHomeShow.com
www.PalmCoastHomeShow.com
“Bringing Real Estate to Life”

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Real Estate Overview: Positives From 2009

At the beginning of this year I had said it would be an interesting year for Real Estate in the area.  It’s no secret that Real Estate has had it’s challenges in the area over the last few years, but this year has shown some great positives.  First, ‘the market’ when it comes to Real Estate can not be lumped all into one category.  ’The market’ is broken into four main categories:

  • Residential Homes
  • Land
  • Condominiums
  • Commercial

Each will perform differently.  The primary segment that I focus on when posting local market data monthly on my website www.PalmCoastHomeShow.com is the Residential Housing market segment.  This is often the best guage of  performance in the area.

If we look at just Palm Coast alone, there are some great positives that have come out of this year:

  1. The total number of residential houses sold through 11/30/2009 were 1,180.  In comparison to the same period in 2008, that number is +10%.
  2. The total number of residential houses for sale as of 12/11/2009 is 1,015.  This is significantly lower to the last few years.
  3. The average number of closings for residential houses this year through 11/30/2009 is 107/month.  This is also slightly higher than the last few years when we were averaging just below 100/month.

The big question always is . . . price.  Average and median prices for sold properties in Palm Coast are down compared to last year at -15% and -16% respectively.  The important things to keep in mind in regards to price is that price does not recover until number of sales increase/stabilize, inventories reduce, and price will react about a year a part from number of sales. All of which depends upon stabilization.  Also, every house and property is unique and ‘market value’ depends on a variety of factors for each.  If you are thinking of selling, feel free to call me for a personal property market analysis.

Click here for a full residential housing market breakdown for Flagler County & Palm Coast.

So what is the outlook for 2010 in the area?  I’m not one for speculation to be honest.  There is no ‘crystal ball’ even though we often wish their was.  My outlook is positive based upon the steady increases in the number of sales and reduction of inventories.  All of which points to signs of stabilization which can position the area for future steady gains.  ’Short Sale’ (selling where the property can only sell for less than what is owed) situations still account for about 30% of all residential houses for sale in Flagler County and about 36% for Palm Coast.  These properties tend to take longer to close and are pre-foreclosure situations.  Foreclosures are actually very low in terms of number for sale through local Realtors and have moved at a fraction of the time of normal sales (Days on the Market).  In the event more foreclosures enter the market for sale, they are often very attractive to prospective buyers and move fairly quickly in the area.

Time will tell, and 2010 should be another very interesting year.  National and state average interest rates still remain slightly below 5% and buyers are showing clear interest in the area.  Flagler County & Palm Coast are very attractive areas for relocation and will be for years to come in my opinion.  It’s a great area with so much to offer and whether it’s a move within the area or new residents, it’s always exciting and a great pleasure to be a part of such an exciting time in others’ lives and sharing our town with them.

Merry Christmas & Happy Holidays to all.  Enjoy the season.

Kathleen West, Realtor – Trademark Realty Group of Palm Coast

*Disclaimer: Statistics based upon the Flagler County Association of Realtors MLS as of 12/11/2009 for Residential Houses.  Information may be deemed reliable, but is not guaranteed

My house is for sale – Can I decorate for the holidays?

Many of my clients are asking me if it is okay to decorate their home for the holidays when the home is on the market.

The answer is yes … and no.

Most people find the holidays to be a joyful time and are happy to see tasteful decorations displayed in moderation.  A home that does not contain any seasonal decoration during this highly decorated time of year can be distracting in itself and appear neglected and unloved.  However, holiday decorations should never distract the buyers’ eyes from the property itself.

So what is “moderation?” 

Outdoor yard decorations should be left in storage.  Outdoor lighting displays should also be left in storage unless they are minimal, do not require unsightly extension cords, and look good in the daylight.  Remember, buyers will only see cords, nails, and lightbulbs during the day. 

Indoor decorations should also be limited.  This is the year you can keep your snow village or nutcracker collection and music boxes packed for safe keeping.  Buyers will want to see your beautiful mantel or banister and not be distracted by fake snow and garland.  Your rooms need to remain uncluttered to show your home at its best.

So what can you do?

An elegant wreath on the front door can be very welcoming, and a holiday mat is perfectly acceptable.  Poinsettias add elegant holiday color to any home.  If a tree is part of your holiday tradition, then by all means put one up, but consider the location.  Blocking the big picture window (where it has always been placed) may not be the best choice when your home is on the market.  Another thing to remember is that a tree is like bringing in a piece of furniture – it takes up room.  You may have to temporarily remove a piece of furniture to keep your room open and spacious.  A holiday centerpiece and table setting is another way to decorate without major distraction, and switching out your candles with seasonal colored ones is a great way to get in that holiday spirit.

In other words, decorate, but decorate sparingly.  One or two of your snow globes rather than the entire collection will look just as beautiful.  If your stockings look anything like mine (they are not designer, they do not match, but they are coveted and well loved), then leave them until the night you need them

Remember, most importantly, you want your buyers to imagine themselves living in your home.  If your decorations are too personal or too distracting, they may enjoy themselves but they won’t remember your property.

Happy Holidays!

Can I stage my own home?

A lot of people trying to sell in this difficult market understand the need for staging but do not want to spend the money to do it.  They watch HGTV, possibly pick up a book or two, and then attempt to stage their own home. 

Can they do it? Possibly, especially if they have a design instinct or training.  However, the problem with doing it yourself, is your mind really does get used to what it has seen over and over and it over looks things.  A professional stager is trained to look at each property with “buyer’s eyes,” eyes that see something for the first time, and register those first impressions. 

I have learned through experience that I have to take extensive notes of my first impressions in addition to photographs or I will lose them as my brain gets used to the scene.

A case in point.  Recently I was hired to stage a home that had been on the market for 9 months with no offers and very little feedback.  The owner was desperate and his realtor had suggested staging.  I perused the internet and found photos (54!) of his listing and I started gathering my first impressions and thoughts from those photos.  I then visited the home for my free initial consultation.  In person, the rooms looked much better than they had shown in the photos, but did they really?  Was my mind playing tricks on me?  I took some additional photos of my own, wrote extensive notes, and then went back to my office to create my staging plan.  I returned to the property for my second visit to present my proposal and plan.  By my third visit (staging day) my mind was so used to the rooms and their furnishings that I walked in and thought everything looked just fine – and I hadn’t even staged yet!    My mind had already forgotten all of its first impressions – “this room feels lopsided” “this room seems small” “this kitchen feels cold and the ceiling is falling down on me.“  I ignored my mind tricks, proceded with my plan, made my changes, and WOW! we had a dramatic difference.  

The homeowner was amazed at the transformation.  As each room was completed, he stood there shaking his head and saying “I never would have thought of that.”  The realtor was amazed of the end result.  And the potential buyers?  Every showing produced fantastic feedback and less than one month (25 days to be exact) after staging the house was UNDER CONTRACT!

Staging works and it is essential.  A half day of staging is just $250.00.  A full day is just $450.00.  Can you really afford not to stage?